FANZO

Driving strategic design, research, and process improvements, I have helped scale FANZO’s product output, enhance usability, and drive meaningful business outcomes.

Achievements

• Sole product designer across multiple products and audiences - B2B SaaS, B2C website and app, gamification mechanics, white label venue finders.

• Redesigned B2B SaaS platform onboarding into a self-service experience, boosting lead conversion and reducing reliance on sales team.

• Built a research repository based on atomic research methodology, improving data-driven decision making, prioritisation and siloʼd thinking.

• Established a continuous discovery framework, enabling scalable research and experimentation to drive business outcomes.

• Tailored hybrid research practices built for FANZO using jobs to be done methodology, providing product, marketing and wider business with valuable, digestible insights.

• Created a cohesive design system, enhancing UX consistency and engineering efficiency.

• Designed low-code landing pages with CMS using Webflow, empowering global marketing teams and cutting development costs.

• Designed game mechanics, white label products and SaaS dashboards for brands, rights holders and broadcasters such as Guinness, Heineken, Carlsberg, Asahi, UEFA and TNT Sports.