FANZO

At FANZO, I lead design across a diverse product ecosystem - from B2B SaaS, fan facing web and app experiences to gamified products and white-label venue finders used by global brands like Guinness, Heineken, Carlsberg, Asahi, UEFA, and TNT Sports.

I work across teams to bring clarity, creativity, and structure to complex problems - shaping how fans discover where to watch live sport, how venues promote it, and how our partners connect with audiences in meaningful ways.

What I focus on

  • Leading design across B2B, B2C, and branded experiences - balancing the needs of venues, fans, and partners.

  • Evolving our sign up and onboarding experience into a scalable, self-service model that supports growth and customer autonomy.

  • Building and maintaining a unified design system that improved UX consistency and collaboration with engineering.

  • Embedding continuous discovery practices to help teams learn faster and make more confident, insight-driven decisions.

  • Maintaining a research repository on notion created in atomic research principles, making insights easier to share and use across the business.

  • Empowering global marketing teams to diversify their local content through designing low-code B2B landing pages.

Next

Snowball