FANZO

Driving strategic design, research, and process improvements, I have helped scale FANZO’s product experience, enhance usability, and drive meaningful business outcomes.

Achievements

  • Redesigned onboarding of our B2B SaaS platform into a self-service experience, reducing reliance on sales.

  • Built a research repository, improving data-driven decision-making.

  • Created a cohesive design system, enhancing UX consistency and engineering efficiency.

  • Designed a low-code landing page solution using Webflow, empowering global marketing teams and cutting development costs.

  • Designed products for brand campaigns, white label solutions and SaaS dashboards for clients like UEFA, Guinness, Heineken, and Carlsberg.

I’m focused on scaling research, stakeholder collaboration, and innovation to drive world-class product experiences.

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Snowball